Nissan Electrification

As part of Nissan's electrification campaign, which included promotions on mobile, social, TV, smart TV, Twitch, YouTube and other digital platforms, some viewers saw an on-screen QR code which brought them to the interactive web AR experience.

The web experience opens with Brie Larson inviting the viewer to ‘take tomorrow for a spin’ to find out more about Nissan EVs. The viewer then enters the Nissan Digital Universe as an energy orb, allowing them to flow through the virtual showroom and discover three different worlds.

I was Sr Interactive Producer with Magnopus, in collaboration with TBWAChiatDay and Ventureland. Directed by Elijah Allan Blitz.

_{Producer, Interactive, Animation, Brand}