Mt Dew - personalization at scale

This ambitious campaign features 8 unique spots following a consistent structure where each can feature one of 5 Mt Dew products. Each of these paid social ads is being delivered targeted to demographics specifically aligned with each occasion. Messaging is dynamic resulting in over 1000 versions of these spots.
Working with Critical Mass and their Artbot Platform, I was Agency Sr Producer for this campaign. DPM production company with Zack Seckler directing.

_{Sr Agency Producer, Live Action, Post, Integrated Production}

Delta Sky Way at LAX

Soup to nuts on this one. Delta and LAFC provided some footage. Original material otherwise.

_{EP, Live Action, Animation, Directing, Brand}

Nissan Electrification

As part of Nissan's electrification campaign, which included promotions on mobile, social, TV, smart TV, Twitch, YouTube and other digital platforms, some viewers saw an on-screen QR code which brought them to the interactive web AR experience.

The web experience opens with Brie Larson inviting the viewer to ‘take tomorrow for a spin’ to find out more about Nissan EVs. The viewer then enters the Nissan Digital Universe as an energy orb, allowing them to flow through the virtual showroom and discover three different worlds.

I was Sr Interactive Producer with Magnopus, in collaboration with TBWAChiatDay and Ventureland. Directed by Elijah Allan Blitz.

_{Producer, Interactive, Animation, Brand}

Lexus Global Brand

Lexus undertook a global brand refresh. Leadership and product are brought together in this video to showcase their new platform.

_{EP, Live Action, Animation, Brand}