Mt Dew - personalization at scale

This ambitious campaign features 8 unique spots following a consistent structure where each can feature one of 5 Mt Dew products. Each of these paid social ads is being delivered targeted to demographics specifically aligned with each occasion. Messaging is dynamic resulting in over 1000 versions of these spots.
Working with Critical Mass and their Artbot Platform, I was Agency Sr Producer for this campaign. DPM production company with Zack Seckler directing.

_{Sr Agency Producer, Live Action, Post, Integrated Production}

Shamus Halkowich, Producer